Ashok Bhasin brings to Wadhawan Retail a strong International and General Management experience to lead and build outstanding consumer branded businesses. In his leadership role, Ashok is fully responsible for designing business plans, strategy, and leading the overall operations across all brands under the WRL umbrella (including Spinach, Sabka Bazaar, Smart, & Sangam Direct) and also future expansions across all formats.

Ashok comes on board with rich experience & accomplishments in diverse roles in companies like Lakme, Reckitt Benckiser (then Reckitt & Colman), Whirlpool of India & Whirlpool Corporation, USA.

Throughout his career in various senior leadership roles both in India and globally, Ashok has successfully built and led large business teams to achieve outstanding results. Ashok was seconded to Whirlpool USA after a very distinguished innings at Whirlpool India where he led the introduction of many innovative products & winning advertisement campaigns - which quickly accomplished leadership for Whirpool Brand in India.

In various senior leadership roles both in India and globally, Ashok has successfully built and led large business teams to achieve outstanding results both in existing and start-up businesses.

A keen sportsman, student leader and theatre actor during his student life, Ashok continues to have passion for all that's entertaining in movies, music and theatre world!!