Wadhawan Lifestyle Pvt. Ltd.

Wadhawan Lifestyle (WLRPL) will focus on offering ?œdifferentiated??brands in the personal lfestyle space (clothes,accessories,etc) . WLRPL will strive to bring in quality international brands relevant to the Indian consumer and markets.

At the upper end there will be exclusive world brand boutiques for the discerning. The cult brands of Ed Hardy and Christian Audigier , have already opened up for the elite shopper. Don Ed Hardy the ?œGodfather of modern Tattoo??is the inspiration behind the exclusive designs of these garments. The brand was created and launched by Christian Audigier in 2004, along with his signature line of clothing named after him. Currently there are more than 60 liscensees for Ed Hardy manufacturing such diverse products like jewellery, skateboards, chocolates, wines, car and bike accessories, and off course clothing. These brands showcase the best of American street wear and couture. The products range from clothing, to lifestyle accessories and smart urban gear.

WLPRL has brought the ED Hardy experience to the Indian customers through exclusive stores.With customised store formats right from a stand alone store in the heart of the shopping district in Mumbai (Turner road, Bandra), to an exclusive shop in shop at Mumbai?™s original department store,VAMA on Peddar Road, Ed Hardy and Christian Audigier are delivering high fashion merchandise, straight from the runways in Los Angeles.

With the launch of the Flagship ED HARDY store in Select City Walk Mall ,at Saket in Delhi, in the month of October 2008 , WLRPL has set an aggressive benchmark in the crowded International brands space.The Select city store achieved record sales during the End of Season sale, thereby highlighting the potential and the reach of the brand in the Nation?™s capital.

With an appeal that ranges from the who?™s who of Bollywood, to the India Cricket team Ed Hardy and Chirtsian Audigier has caught the fancy of some of the best dressed celebrities in the country. Cricketer Yuvraj Singh proudly proclaims ??ED HARDY ??as his favourite brand in the recent issue of ?œHI BLITZ??magazine, while the new hearthrob of the Bollywood industry Ranbir Kapoor was filmed in Christian Audgier for the title song of his hit movie ?œBachna Aae Hasseno?? The tracksuit that Katrina wore in ?œSINGH is KING?? has acquired a huge fan following, as well as the famous Bull Dog print t-shirt that Salman has made famous.

Currently the brands are avaialble in Mumbai and Delhi and very soon will be available at other locations across India.

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